Achieve 90% occupancy with hotel marketing. How does it work?
Digitization and growing competition pose special challenges for the hotel industry.
Due to changing target groups, which are becoming increasingly dynamic, the clear communication of unique selling propositions and the direct addressing of the relevant target groups is the basic prerequisite for successful hotel marketing.
The guest should always be the focus of attention and addressed directly within the framework of his needs and expectations with little wastage, in order to subsequently satisfy his expectations and expectations to the full extent.
In the following, we will give you 4 tips on how you can successfully utilize your hotel, boutique hotel, aparthotel, lodge or chalet village in the long term.
1. Positioning
As a basis for a target group specific approach of potential guests you need an exact positioning of your offer considering your target group. Here, family status, purchasing power, regional origin, age and activity level play an important role.
TIP: Answer the following question precisely. Why should guests come to you and what makes your hotel or chalet village unique compared to the competition?
2. Website
Mobile First is what Google tells us.
This means that mobile websites are shown preferentially in Google search. Your website should be optimized for mobile devices. Important as recognition value are also a good CI, friendly colors, a meaningful logo and in the best case the registration of your developed brand in the trademark register.
TIP: Put yourself in the position of potential guests. Put effort into the design of the website and pay attention to clear communication, structures and existing photos.
3. Visibility SEO
Now we have the optimal website but few find you. What to do?
Most of your potential guests will find their offer on the Internet. They are looking for a hotel, lodge, vacation village or chalet village in Austria. The search volume in Germany for “Chalet Austria” per month is on average about 9,000, which means that 9,000 people per month enter the keyword “Chalet Austria” on Google.
The more important it is now to appear on the first places. You can only achieve this through long-term search engine optimization and linking to relevant other websites.
TIP: Invest in your own website, because every booking via portals or other websites costs you on average 10–15% of your turnover.
4. Social media
The numbers of users on Facebook, Instagram and Co are still rising steadily.
The potential guest not only searches for vacation destinations on the Internet, but also asks questions there and exchanges ideas with other consumers and gets inspired.
The guest expects to be able to access information around the clock. This makes it all the more important to build personal relationships via the social network or to stay in touch with regular guests.
TIP: Build profiles in the on social networks and put a lot of emphasis on honesty and good photos. The traffic on your profiles has also become a ranking factor for your website
